Super Bowl Commercials & Memorable Messages

Focus on your goals scrabble

It’s Never Too Late

We’ve reached the point in 2023 when New Year’s resolutions are fizzling and gyms are emptying out. Only 10 percent of people keep their New Year’s resolutions, citing an array of reasons: losing motivation, being too busy and shifting their priorities.

But don’t be discouraged! It’s never too late to revive a goal—or set a new one.

If you want to advance your career, we’re here to help. Our executive coaching is a surefire way to jumpstart your career, sharpening the communications skills that will make you more effective every day—helping you negotiate deals, earning you new clients, securing you new projects and winning the respect of your colleagues.

Do you remember how good it feels to be a student?

Invest in yourself this year!



President & CEO



Family watching football on the couch

Inspiration from Super Bowl Commercials

The cost of a 30-second commercial in this Super Bowl is a record high: $7 million. That breaks down to $233,333 a second.

I’ll be watching them closely this Sunday. Are companies using their 30 seconds wisely? Is there a payoff?

Here are six ways to ensure your message resonates—be it in a TV commercial, in the CEO’s office or in an elevator pitch.

  1. Summarize your key message in a single sentence. If you can’t distill it into one sentence, your audience won’t have a chance. Begin with this statement in mind.
  2. Express it with a snappy verb. The verb is the engine of a sentence. If it pops, your entire statement will. This doesn’t mean you should choose a stiff, clunky verb plucked from a resume. (Think: “implement.”) But it should have a little muscle. Consider a verb such as: lead, change, reach, empower or equip. A vivid verb like imagine, dream or believe can also elevate your message.
  3. Match your emotion to your message. If your countenance doesn’t back up your message, you’ll lose us. Show us how you feel. Your face and voice should match your message.
  4. Tell a story. We’ll forget generalized statements and in-the-weeds data. We’ll remember a story. Share an anecdote that brings your message to life.
  5. Repeat your message. Make it impossible to forget it. Tell us your key point at the beginning, repeat it in the middle, remind us at the end.

Recommended Reading

This fascinating book was written by Ed Catmull, a co-founder, and president of Pixar Animation. He takes readers inside Pixar’s ecosystem and shows how they build excellent, sharing philosophies that can be applied to any business.

Learn More Here >Creativity Inc. book cover

Client Testimonial

“It’s really helpful to learn a strategy to take us from prep to sale! I will always keep these tools in my belt and use them as often as I can.”

Dardis graduate from Nebraska

2023 Public Schedule


Leadership Presentation & Image Skills 

April 18 & 19 – Cedar Rapids

June 7 & 8 – Des Moines

August 16 & 17 – Des Moines

October 10 & 11 – Des Moines

November 28 & 29 – Des Moines


Virtual Communication Solutions

May 15–18

October 23–26