Consultative Selling Skills
Overview:
“Consultative Selling Skills” is either a 1 or 2 day program designed to help you win business by listening to your prospects of customers, uncovering their needs, and providing viable solutions. As a result, you will increase your closing rate. This program provides multiple practice sessions for skill-building and one-on-one skill assessment and coaching to help you:
- begin sales calls on the right foot with appropriate dialogue,
- actively listen to understand critical business issues,
- effectively question to uncover your customers’ needs,
- surface buyer motivators,
- handle objections and negotiate win-win agreements, and
- close sales with confidence.
Learning Objectives & Sample Agenda:
Benchmark
- Learn how to gain perspective on how you truly look and sound in a sales situation.
Dialogue Opener
- Learn how to effectively form a joint agenda.
- Apply the skills to sell on the customer’s terms.
Active Listening
- Learn how to listen for clarity and verification from the prospect or client.
- Learn how to relay back facts and feelings.
Probing
- Ask questions that surface true business issues.
- Rely on the use of conditional questions.
- Question without causing undo pressure.
Motivators
- Learn how to foster effective dialogue with a prospect or client.
- Surface personal motivators that help close the sale.
- Obtain commitments that lead to buying decisions.
Creating a Value Link
- Practice to tie the solution back to their needs and motivators
- Learn the art of crafting and telling your ‘story’
Handling & Overcoming Objections
- Learn how to best specify, isolate & resolve issues.
- Practice turning objections into avenues of agreement.
Closing
- Learn how to ask for the sale.
- Close with confidence and obtain the sale.
